DOES CREST WHITENING EMULSION WORK PLUS

'We’re thrilled to expand our successful Crest Whitening Emulsions line to deliver the best in teeth whitening for your everyday and now your every night beauty and grooming routine – plus who doesn’t love the added benefit of fresh breath in the morning!'Ĭrest also teamed up with television host and dating expert, Kamie Crawford to share her tips for putting forth confidence, and how Crest Whitening Emulsions + Overnight Freshness can bring overconfidence to users’ dating lives. 'Whether you’re getting ready for an upcoming date or swiping on before bed, this new innovation – inspired by consumers’ preference to whiten their smile as part of their evening routine – is even more convenient and works to whiten teeth even while sleeping,' said Aly Venneri, Crest Teeth Whitening Brand Director. For noticeably whiter teeth that will leave consumers with that 'I woke up like this' confidence, simply apply & sleep nightly for 14 treatments. (Photo: Business Wire)įeaturing a breakthrough formula that is easily applied in seconds with no need to rinse or brush off, Crest Whitening Emulsions + Overnight Freshness is enamel safe with virtually no sensitivity. “It’s easy to swipe on in seconds whether I’m at home or on-the-go, and my teeth are whiter than they have ever been!”Ĭurrently available for purchase at and Walgreens, Crest Whitening Emulsions with the build-in applicator retails for $50, while the option with a wand applicator retails for $60.īoth options will roll out to additional retailers throughout the fall, with national availability in February.Apply & sleep with new Crest Whitening Emulsions + Overnight Freshness, an expansion to Crest’s award-winning line of leave-on teeth whitening treatments that provides the added convenience of applying before bed for fresher breath and a whiter smile the next day. “Crest Whitening Emulsions has become a staple in my everyday beauty routine and has been a game changer,” said Culpo. To showcase just how much of a beauty-must have Crest Whitening Emulsions will become, the brand partnered with Olivia Culpo and Patrick Starr on a YouTube video that highlights how beauty starts with a smile, the company said. “Consumers can tailor their teeth whitening journey - whenever and wherever - based on their needs and can see results after just a few uses.” “With the introduction of Crest Whitening Emulsions, we’re revolutionizing the way people think about teeth whitening, moving beyond occasion-based whitening with a product that can be used up to four times a day with no rinsing or brushing needed,” Paul Sagel, P&G research fellow and Crest 3DWhitestrips inventor said. “Until now, no innovation has delivered on all three and we are confident that consumers have never seen teeth whitening like this.”Ĭontaining a water-resistant hydrating base that protects teeth from whitening-related sensitivity, the product creates a micro-thin layer of active peroxide droplets that stay on teeth longer and continue to work to remove and prevent stains, the company said. “Crest Whitening Emulsions is the culmination of almost two decades of research and development informed by consumer insights that show people are craving a teeth whitening treatment that is effective, convenient and sensitivity-free,” Carlos De Jesus, the P&G senior vice president of North America oral care said.

Does crest whitening emulsion work